The Importance of SEO

Pretty much everyone who has their own website or blog has heard the term SEO or Search Engine Optimization, but not everyone know what SEO does and why it is so important for website and blog owners and the success potential for their site. We’ll break down in layman’s terms, what SEO is and how important it is for your website or blog.

Do you know why SEO (Search Engine Optimization) is so important for your website or blog and how much it will impact the success of your site? If you are one of many who don’t fully realize the importance of SEO and how much it can affect your own site, we have put together a short overview of SEO and why it’s so important to you and your website or blog.

SEO which is short for Search Engine Optimization is basically techniques, practices and methods of doing things to a website or blog to make them rank better in the search engine results pages (SERP’s) when someone searches for a given topic, subject of word. The better your website or blog ranks in the search engines, the more people will see your web pages and that will increase the chances of getting more visitors to your site.

Since the search engines don’t have their own people looking at every web page on every website or blog site on the internet, they rely on their bots or crawlers who are constantly scanning the internet looking at web pages and deciding on what is on them and where they think a given web page should rank among the other web pages in their search index for the same topic, subject or word.

Search engine optimization is a way to make the information on your website or blog be more easily readable by the search engine’s crawlers so that your site will be ranked properly. The word “Optimization” in “Search Engine Optimization” means just that, you are optimizing your website or blog so that the search engines can read and understand the content on your website as best as possible, so that they can rank your website or blog properly in their index.

So, SEO is just a way of improving the content on your site so that you get proper credit for that content in the search results pages of the search engines. Having the content of your site set-up, laid out, labeled properly and so on will help the search engine’s crawlers know what’s on your site and that will increase the rankings of your site for the content that the crawlers find.

If your website or blog is not search engine optimized then basically the crawler bots of the search engine websites either aren’t seeing all the content on your site or aren’t seeing it correctly and that basically means that you aren’t getting full credit for all of the content on your website or blog. If you practice the best SEO practices, techniques and methods then you are helping to ensure that your site is getting full credit for what is on it.

Search engine optimization is a huge topic to try to explain in depth in one article, but we hope that we have at least given you a basic understand of SEO, what it does for your website or blog, as well as how important it is to the success of your site.

(To find out more about SEO and why it’s Important, read THIS)

Good luck and may your website or blog reach the Apex in its Niche!